The Creative Process
Jul 2011I love getting a behind-the-scenes look at others' creative process. Particularly, I love side-by-side comparisons of creative ideas that make it to production. I find it incredibly interesting learning how others move from raw idea to something really beautiful.
Here is a glimpse into my creative process — two projects I worked on from conception to production for a service that provides patients and caregivers with information, support and tools to improve their communications with their healthcare providers called CareCoach (retired).
The first project required creating a footer that was simple in design, modern-looking and offered flexibility for future growth/additions. After some research — always one of the first steps in my creative process in which I digest as much of other people's work as possible — I hand drafted some designs. Below that first sketch is where we ended up with our initial production release.
The second project required creating a dynamic widget that would cycle through facts pulled from a database. This design was a bit more challenging than the footer. Number one, it is hard to find widgets that others have created in a Google search, let alone documentation on best practices. Two, making dynamic data responsive. I'm not completely satisfied with where we ended up at time of production, however, we did make it a long way from the original idea in very little time, and it was a great team effort.
I love the experience of seeing a project through from conception to production; the chance to work with others working through their own creative process in their own respect; the reward of your idea getting to see the light of day.